Look Up, Look Waaaaay Up!
Apple's emphasis on the importance of design has been a significant element in the growing insistance on ensuring that design concerns are placed at the heart of new product development. But if an entire generation of industrial designers now looks to Apple as a source of inspiration, perhaps they should be encouraged to raise their sights—literally.
Coming up with designs for tiny consumer electronics gizmos is all well and good but what about designing something on the scale of, oh, let's say... a spaceship? Virgin Galactic recently unveiled the design of its second-generation spacecraft, rather unimaginatively called SpaceShipTwo (where are the branding experts when we need them?).
Virgin Galactic, you may recall, is one of Sir Richard Branson's wilder ventures, with SpaceShipOne making it into space in 2004 to snag the $10 million Ansari X prize. Tickets for a spin in SpaceShipTwo will set you back a cool $200,000 for the two and a half hour round trip but this hasn't stopped the first passengers already making it through centrifuge training to prep for a flight scheduled for "as early as 2009" (recession, what recession?).
See you up there.
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