No Kitty. No Poké. It's Tokidoki!
Italian Graphic Designer Simone Legno has made more than a mark for himself in the Pop Art world recently with his Japaneseque, Tokidoki brand.
Original illustrations inspired by the influx of Anime television that hit Italy when Legno was a kid are the backbone of Tokidoki and have spawned everything from clothing, makeup, jewelry, a full line of watches, skate decks and toys, to a fanbase of not-so-young hipsters that are down with Tokidoki enough that they sport the ink to prove it.
The Tokidoki cast offers a plethora of all but recognizable cutsie, playful characters that appear almost as imaginary friends coexisting with slightly more mature homages to Anime that are more realistic, sexier and distinctly more edgy.
Even if you are not into the whole Japanimation "thing," Legno's work is undeniably hip and looks like a lot of fun to create/design. I expect to see a lot more Tokidoki in the future, whether in the mall or perhaps down a co-workers arm.





