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Adobe Plays the Creative Card


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Let's face it, the applications in Adobe's Creative Suite are not always employed for work that most of us would care to define as "creative." But Adobe couldn't really call it the Ugly Banners For My Company Suite or the Painfully Dull Marketing Flyer Suite, now could it? No, if you use Adobe's Suite, the pixie dust of creativity will simply alight magically on your work and if not... well, I guess you just weren't that creative in the first place.

To remind us of how creative we all are (or are not), Adobe has thought enough of a recent Flash animation that's devoted in some way to the Suite to create a separate site for it. Design blogs are currently all excited about it, as you might predict. Check out AdobeCards.com and pretend for a minute that you didn't know it was an Adobe-backed effort. Once the interminable loading is finished, you'll need to drag the scroll bar over to walk yourself through the animation (this is called an "involvement device" in the trade).

It's whimsical enough, no doubt, until the rather pointless hostilities begin and everything goes up in a whirlwind of cards, all very Alice in Wonderland. And that emerging figure at the end? Repeated viewings have me convinced that he's the embodiment of someone's attempt at allegory. But of what, exactly, I have no idea. And why make this available in Flash, since beyond the annoying scrollbar this could have been served up in a variety of video formats.

I guess these high-concept branding exercises are just over my head.

| | in Design

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