Put Your Lips Together and Blow
If you need to display digital content in such a way that it just can't be overlooked, the traditional approach is to move to bigger and bigger displays. But once you've covered every wall with screens, things start to get a little banal. What's needed is the ability to let content escape the confines of the screen and inhabit the three-dimensional space of the viewer. A novel approach to this is provided by the PufferSphere, from Scottish firm Pufferfish.
This giant inflatable ball can be mounted on just about any surface and be driven by... well, something cool. The Pufferfish site doesn't indicate exactly how the video magic works but one would hope that getting imagery displayed on the glowing orb doesn't require the proverbial rocket science. The gizmo has been employed at a variety of special events and museum exhibits—it would be a natural, for example, at trade shows—but there's no word on what costs are associated with actually deploying it.
A hint is provided on the site that the real target for this display technology is in the form of the Puffer Immersive Mobile Sphere, an ambitious project now under development that is no less than a "full-size, portable Virtual Reality room for 360º collaborative visualisation." I guess the business model of renting the bubble out for raves wasn't working out. So while the future of the PufferSphere remains unclear, it would seem to take its place as part of a renewed interested in presenting digital content in more innovative ways, something that's long overdue.
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