Logo designers bravely submitted their work, which was then put under the microscope by Margo Chase, Rian Hugues, Ron Miriello and Alex W. White, talented designers all. The result, roughly grouped into categories, is quite compelling, to a certain extent because the designers often don't agree on the virtues of the logo at hand. This only reinforces what we already knew, that what constitutes a "good" logo is not cut and dried, but open to interpretation. Part of the fun is that after a while you become familiar with the perspectives of the designers and can almost anticipate what they're going to say.

In the case of the Lindbergh logo above, Margo Chase observes that "Everything is working splendidly here; even the drop shadows are treated with a professional touch. The choice of condensed serif moxed with Copperplate evokes a classic richness perfect for a line of tea. Even the arched type is well handled and spaced. Bravo!" An excerpt from Really Good Logos Explained is available on the Graphics.com site.